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Niro Investment Group, one of the largest Romanian business groups with expertise in real estate investments, development and asset management, and its Group member Business Hotels Investment held a Ground-Breaking Ceremony event at the building site of a new hotel located in Bucharest, in Expozitiei Boulevard. With an estimated investment of EUR 60 million, the new project is due to be opened by 2021 and will consist of almost 30,000 sqm total built area, targeting the premium business and leisure market.

During the ceremony event that was organised in the presence of authorities and building partners, a strategic partnership with the world-leading augmented hospitality group was announced. Niro Investment Group signed a management contract with Accor, that will operate the new hotel under Swissôtel – the premium hotel brand, which is launching its premier on the Romanian market.

For twenty-five years our company, as a real estate developer and investor, has launched important business projects, often of pioneering nature. We are excited to break ground on this major project that will bring more amenities, jobs, out-of-town visitors and business guests to Bucharest”, stated Mr. Nicolae Dumitru, Chairman of Niro Investment Group. “This is an exciting period in Niro Investment Group’s development, and we are honoured to be partners with an important luxury brand like Swissôtel.”

Romania is a quickly developing, very attractive market with huge potential and very good yields. There is a strong domestic demand for hospitality services, also by affluent Romanians, not speaking about international visitors. We feel honoured that Niro Investment Group has chosen Swissôtel and Accor for the management of this ambitious hotel project. We’re sure that Swissôtel Bucharest will bring new standards to the Romanian hotel industry.” – adds Frank Reul, Head of Development at Accor for Eastern Europe 

The ground-breaking ceremony was held on the future site of what promises to be an exciting addition to Bucharest’s leisure and business tourism offerings.  The project’s builder is PORR Construct Company, a reputed contractor specializing in complex construction and renovation projects. The design is developed by one of the most skilled local architects’ company with international presence, Architect Service Company. For this management agreement, the owner was advised by Beaufort Global, a leading asset management firm.

Upon completion, the development operated under the Swissôtel brand will feature 225 rooms distributed on 18 floors, restaurants, a pool, a Spa & Sport facility and a designated area of meeting and function space. 

Located in Expozitiei Boulevard, the property is 10min away drive from Otopeni Airport and in close proximity to several corporate and business headquarters, including Romexpo, the biggest event and exposition centre in Romania.  Leisure travellers will also enjoy the hotel’s ideal location, just a short drive away from many major attractions like: Herastrau Park and the Bucharest Old City.

Ceremonia de inaugurare a avut loc în spațiul unde au început deja lucrările de construcție pentru viitorul hotel care promite să devină o ofertă unică în zona ospitalităţii din Bucureşti. Constructorul proiectului este PORR Construct Company, o companie renumită, specializată în proiecte complexe de construcție și renovare. Proiectarea este dezvoltată de către compania Architect Service, una dintre cele mai importante firme de arhitecți locali, cu prezență internațională. Consultanța de business în cadrul tranzacției a fost oferită proprietarului de către compania Beaufort Global, una dintre cele mai mari firme de investiții, dezvoltare și administrare de active.

La finalizare, clădirea care va fi operată sub marca Swissôtel va fi cel mai înalt hotel din Bucureşti şi va avea 225 de camere distribuite pe 18 etaje, restaurante, piscină, facilități spa & fitness și o zonă dedicată pentru întâlniri de afaceri şi organizarea de evenimente corporate.

Situat pe Bulevardul Expoziţiei, imobilul se află la 10 minute de mers cu maşina de Aeroportul Otopeni şi în imediata vecinătate a mai multor sedii de afaceri, inclusiv Romexpo, cel mai mare centru expoziţional şi de evenimente din România. Turiştii se vor bucura de locația ideală a hotelului, care este situat aproape de atracții importante cum ar fi Parcul Herăstrău și Centrul Vechi.