Niro Investment Group joins again the biggest players in the hospitality industry at the TopHotel Conference

Considered the most important annual event in the hospitality sector in Romania, TopHotel Conference & Awards analyzes global trends and their profound impact on the investments and development of the local hotels industry.

This year's edition, which took place on May 23-24 at the JW Marriott Hotel, was the meeting place for hospitality industry professionals to discuss new trends, analyze existing opportunities and share efficient business strategies. Last but not least, solutions have been identified for the challenges faced by industry professionals in the local hotel market dynamic landscape. Visionary leaders, experienced professionals and local and international investors exchanged valuable ideas during the two days of the event, providing answers to important questions and awarding outstanding projects.

Together with representatives of prestigious hotel brands, Alina Vlădulescu, Deputy Head of Hospitality & Development, Niro Investment Group, participated in the discussion panel on maximizing hotel performance by selecting the optimal partnership model: franchise, management or owner-operator.

The panel provided an excellent opportunity for exploring the pros and cons of different partnership models within the hospitality industry. Participants brought to the fore diverse perspectives based on their valuable industry experience and came up with innovative solutions and ideas for achieving optimal performance in hotel operations.